ZHFAQ / Security, Compliance & Deployment / Ad budgets are being eaten by invalid clicks and fake traffic. How can we identify and block them?
Security, Compliance & Deployment
Ad budgets are being eaten by invalid clicks and fake traffic. How can we identify and block them?
Core AnswerBi4Sight has a built-in five-layer anti-fraud strategy that includes app whitelists, pixel whitelists, and abnormal traffic detection, identifying fake clicks and invalid conversions and executing pausing or alerting once a rule is triggered. Current documentation cites 10-minute detection intervals and a 90% fraud interception rate.
